Dear friends, I believe that if you like the ocean and sailing, you will surely be familiar with the ship exhibition. Although there are numerous ship exhibitions held in various parts of the country, 【AMACEing】 Asia Maritime Art & Culture Exhibition Week sponsored by Martello International Yachting (Beijing) Co., Ltd. is going to catch your eyes. Are you ready to see something different this time after getting used to all sorts of ships piled together and data listed?
Between October 24 and October 28, the 【AMACEing】Asia Maritime Art & Culture Exhibition Week will be solemnly opened in Beijing Today Art Museum. The exhibition is not only positively responded by a number of European, American and Oceanic superyacht builders, but has attracted Vripack, the world's leading integrated design studio, Cor D.Rover, a yacht designer, Van Oossanen, a maritime architect, Anna Chromy, a famous European sculpture artist, Fendi Casa, who is known as a home fashion icon in the industry, artists and studios, including Yachting and Water Environment Design Institute at Academy of Arts & Design, Tsinghua University which is specialized in design and attached to the ocean to participate in the great event. The event has also won the full support from many private banks and clubs as partners, such as Minsheng Financial Leasing, Zhongmin International General Aviation, China Minsheng Bank Credit Card Service Center, China Guangfa Bank Private Banking, and Chang An Club, etc., and strong assistance of excellent enterprises, such as Gehua Xinde, a comprehensive bonded warehousing services provider.
What makes a difference in【AMACEing】which can attract many leaders or giants in different industries? The answer is very simple. It is more a cultural tour with a focus on sailing through art, and a grand high-level social gathering of celebrities than a yachting or ship exhibition.
This exhibition will not present entire ships but take the ocean culture and artworks as the carriers, combined with the form of art exhibition to display the culture and history of yachts, sailboats, sailing and oceans through artistic genres, such as paintings, sculptures, installations, photography, and video, etc. In the exhibition, you can not only see ancient maritime historical relics, modern advanced navigation equipment, exquisite shipbuilding techniques and technology, but also discover many novelties.
The construction of yachts and ships is a wealth of art, in where there are too many stories. But how many people will know these stories in detail? In this exhibition, you may find an oil paintings made on the canvas; you may see sculptures made of the deck; you may not believe that the exquisite objects before you are actually a part of a yacht that has gone through innumerable processes; or you may discover that all the works are telling moving stories or reviewing the mystery and the unknowns about sailing.
Mr. Rene Ho, Executive Director of Martello Yachting and sponsor of 【AMACEing】stated: “It is the dream of each sailing lover to yearn for, embrace and protect the ocean. Martello Yachting, as a practitioner specialized in large custom superyacht, is no exception. That is the exact reason for the idea of exhibiting the maritime culture based on yachts. And that's also why the session "Marine Public Welfare" is set up in【AMACEing】
On the other hand, the yachting industry is growing rapidly and customers of the yachting industry turn mature gradually. They focus on more than data, such as the length, sailing speed of a yacht, and value its quality and connotation. The history, culture, art, and life are all involved in their knowledge. The purpose for Martello Yachting to hold the marinetime art and culture week is also to keep up with the growing awareness of customers, so as to promote the progress of the industry. ”
Since the launch of the project AMACEing , all work has been carried out in an orderly manner. In addition to the successful conclusion of the first round of investment attraction at the end of July, 84 yachting media from 25 countries and regions, including the UK, the US, France, Germany, Australia, the Middle East, and the Caribbean, and 25 fashion and art media from different countries in Europe and America have been following the event and give coverage throughout the event. In this golden autumn season of October, Martello will surely bring an amazing maritime art and culture exhibition to you. If you are interested in the exhibition, you can follow the official WeChat account of Martello Yachting or the website of the【AMACEing】for more information, where the feature session such as Marine Public Welfare, Industrial Lecture Hall, etc., will be explained and presented in detail. Detailed descriptions of yachting exhibitors will also be posted in succession.
