Foreword:
The Asia Maritime Art Culture Exhibition Beijing (AMACEing) is an exhibition dedicated to the beauty of the ocean, the joy of sailing and the exquisiteness of yachts.
The event aims to promote awareness of seafaring history and yachting lifestyle. Numerous superyacht brands and world famous yacht design studios gather here to showcase history, culture and state-of-the-art technology.
Here, you can admire the artistic creations and immerse yourself in a world touched by the sea and the sky. You can see yachts at sea braving the wind and the waves. You can experience the beautiful and lovely oceans through paintings and photography.
Every art piece is a story, reminding us of our history and envisioning the future.
2018
AMACEing
CLIENT INVITATION
Over 1000 exhibited pieces.
Accumulating more than 400 years of history.
Attendance of over 5000 visitors.
Number of UHNWI potential yacht clients of 300+ persons.
Exhibitor Testimonials
Joost Mertens
In a luxury industry where everything is about experiencing, an art exhibition like AMACEing Beijing is definitely of added value to get a better mutual understanding of our industry as well of both worlds.
Experiencing such a great interest and appreciation for (Dutch) yacht design and manufacturing is a wonderful starting point for a long term relation. We were honored to receive such positive reactions on Vripack's approach on holistic human centered design.
Francesco Frediani
The sea has always been an inexhaustible source of inspiration for human being. From art to literature, countless are the epic poems set or inspired from the sea, to adventure, to exploration. So what better way to present the sea if not AMACEing, a union of art, culture and adventure, expertly organized by Rene Ho and his staff. The perfect business card for China's yachting industry!
HIGHLIGHTS
Brand Exhibition Area - Feadship
The Feadship Masterpieces Photo Gallery displays a historical section showcasing the foundation of Feadship and its success story on the American market since the 1950s, as well as 11 photographs detailing Feadship master pieces.
HIGHLIGHTS
Brand Exhibition Area - Mangusta
Mangusta displayed their three main superyacht lines:
Maxi Open, Oceano and GranSport, in the form of photography and yacht models, together with a 3D projection of the various Mangusta yachts.
HIGHLIGHTS
Brand Exhibition Area - Royal Huisman
Royal Huisman shipyard showcased its long tradition, heritage and history. In addition to models and photography, Royal Huisman sailing yacht components were also displayed as pieces of art
HIGHLIGHTS
Brand Exhibition Area - Vripack
Vripack, presented their design concepts and philosophy, from the founding of the studio by Dick Boon to a selection from more than 7,400 successful projects.
HIGHLIGHTS
Historical Exhibition Area
One section of the show was dedicated to Maritime History. This focused on antique world maps and nautical charts, as well as historical paintings and engravings depicting the Golden Age of European seafaring and the cultural interaction between China and the West.
HIGHLIGHTS
Experience Zone
Visitors experience the difference of a world threatened by ocean pollution and waste, in contrast to the beauty of clean beaches and sea.
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Experience Zone
A wide spectrum of art works such as paintings and underwater photography.
HIGHLIGHTS
Lecture Hall
Vicky Song Kun, the first Chinese woman to circumnavigate the world
Joost Mertens of Vripack gives presentation on custom yacht design
Chen Qiushi on the Internet and Seafaring Culture
Li Yi on underwater photography
Cass Gong of Wooyacht Charters on yachting lifestyle
Chu Tengfei on microplastic pollution and ocean protection
HIGHLIGHTS
Gala Dinner
AMACEing 2018 commenced with a gala dinner at the Beijing JW Marriott Hotel with dance and musical performances, followed by a mini art auction. The Gala Dinner, called “An AMACEing Night”, was attended by a large number of VVIP guests.
The Gala Dinner, called “An AMACEing Night”, was attended by a large number of VVIP guests.
HIGHLIGHTS
Public Welfare
Ocean Leader Initiative is a project by Wooyacht Charters Ltd to promote yachting lifestyle and culture as well as ocean protection awareness.
HIGHLIGHTS
Public Welfare
For the 2018 Edition of AMACEing, organizer Martello Yachting engaged in a project for ocean protection and coastal clean-up in cooperation with China Blue Ribbon Ocean Conservation Society.
Seven paintings by Chinese artist Li Da were auctioned to VVIPs attending the dinner. The funds raised will be used to finance ocean conservation and clean-up activities by the Blue Ribbon Ocean Conservation Society.
